Modern Circular Economy in the PVC Window Industry

Sustainability in practice is a fundamental requirement for long-term economic success. REHAU Window Solutions has strategically and successfully integrated sustainability in practice into its business model for decades, for example, through a fully closed circular economy. This is what REHAU Window Solutions advocates, as other industries can also benefit from it. 

The Circular Design Summit 2025 in Stuttgart (Germany) provided the perfect environment for this. Leading figures from business, industry, and design gathered in Stuttgart to drive the transformation towards a future-oriented economy.

In this context, Peter Kotzur, Chief Marketing Officer (CMO) at REHAU Window Solutions, spoke about modern circular economy practices in the PVC window industry and highlighted: PVC-based window solutions are diverse and, above all, sustainable.

“Thinking and acting sustainably is a crucial success factor for future-proof business models. REHAU Window Solutions drives the transformation towards sustainable business practices in the PVC window industry with its fully closed circular economy, spanning the entire value chain – from product design and manufacturing processes to functionality in use, recycling, and the production of new windows with an ever-increasing proportion of recycled materials. This successful approach also has immense potential for other industries and demonstrates concrete solutions on how Circular Design can generate business models and competitive advantages with added value,” said Peter Kotzur.

Circular Design Summit 2025: Ready for the digital product passport? Check the REHAU Window.ID!

With its engagement at the Circular Design Summit 2025, REHAU Window Solutions positions itself as a creator of a future-oriented and design-driven economy across industries. Successful collaborations and knowledge transfer with partners and customers continuously generate successful new solutions, such as the REHAU Window.ID. Among other things, it has been successfully implementing the concept of the digital product passport for years, creating transparency and efficiency at every point in the value chain and ensuring the raw materials of tomorrow.

Such sustainable designs position REHAU Window Solutions not only as a leading All in One Partner for the PVC window industry but also as an inspiration and partner for successful and future-oriented economies.