Press contact
Sascha Gorhau
Ytterbium 4, 91058 Erlangen
Tel.: +49 9131 92-5586
press@rehau.com
06.07.2023
Fiction becomes reality: REHAU Window Solutions launches a new era for window professionals and officially introduces the revolutionary ARTEVO window system to the markets on 1 July. At the heart of the premium solution is the 360° performance promise. It opens up new dimensions for the industry through individual optimisations at every point of the value chain for every business case based on a multitude of innovative features and a unique sustainability concept.
ARTEVO is here. The next generation of the successful GENEO profile system decisively develops the performance of the glass fibre-reinforced solution in every respect. The result is a revolutionary window system at premium level that opens up new dimensions for window professionals - along the entire value chain and on the basis of a completely closed circular economy.
"The commitment to innovation and progress inspires and motivates the specialists at REHAU Window Solutions every day to create ever better solutions together with and for our customers and partners. ARTEVO is now the substrate of all this passion and a real quantum leap for the industry towards the next sustainable generation of windows. The premium system with its 360° performance promise impressively demonstrates how REHAU Window Solutions, in close dialogue with the industry, is in fact offering new attractive options for global markets as well as for CO2 and energy efficiency," says Carsten Heuer, Chief Executive Officer (CEO) REHAU Window Solutions.
The new ARTEVO window system is the consistent further development of GENEO RAU-FIPRO-X and the stable foundation for additional attractive options. The proven RAU-FIPRO X material opens up new dimensions in sash and window dimensions, largely without steel reinforcements. Clear contours and low overhangs make the profile design modern and attractive for architects and building owners. On this basis, together with the system accessories, smart products, digital services and practised sustainability, individual success models are created for window professionals.
Simply ARTEVO: 360° more performance with maximum efficient use of resources
The premium system is the result of the unique material and window expertise of REHAU Window Solutions and sets new standards: maximum performance in every respect with minimum use of resources. ARTEVO is therefore sustainable in two senses: ecologically and economically.
"ARTEVO shows how we increase the performance of our systems extraordinarily and consistently develop them further together with our partners in their interest. The system is oriented towards their needs across the entire value chain. ARTEVO offers unique selling points for all window applications in new construction and renovation as well as in residential and commercial construction. The premium system also integrates solutions such as Smart Privacy Glass for privacy protection or Window.ID, which makes all processes from production to the end of life significantly more transparent and thus more efficient. This creates even more intensive customer loyalty. We follow our promise 'Create Difference. Grow Business.' and secure attractive additional business for our partners," says Frank Zimmermann, Chief Technology Officer (CTO) REHAU Window Solutions.
Simply ARTEVO: 360° sustainability in action.
The consistently sustainable approach ensures the highest possible degree of future-proofing. Features such as
demonstrate sustainability in all its facets.
The symbol for this is EcoPuls. On the one hand, the label is an excellent translation of sustainability to customer loyalty for window professionals and, on the other hand, for REHAU Window Solutions, a commitment to its own attitudes and commitments at the same time. For sustainability. For a sense of responsibility. For consistency. REHAU Window Solutions has proven this a million times over for many years in numerous products. EcoPuls is the proof of the use of forward-looking recycling management. Recycled materials ensure the highest possible sustainability in the series. Completely from one source and in all REHAU systems: GENEO, RAU-FIPRO X, GENEO, INOVENT, SYNEGO Brilliant-Design, Euro-Design EcoPuls. SLINOVA and SLINOVA X are also fully integrated into this circuit - and ARTEVO from now on as well.
With ARTEVO, REHAU Window Solutions demonstrates its innovative strength and provides its partners with a unique toolbox full of customisable options to clearly position and distinguish itself in the market. ARTEVO offers the decisive advantage at every point of the value chain. Also through marketing and communication.
Simply ARTEVO: 360° customised marketing services.
"ARTEVO's 360° performance promise includes B2C and B2B marketing services such as brochures, banners, roll-ups, videos, social media snippets, academy lectures and much more. Window professionals thus create unique brand experiences at a premium level. The result is an always individualised and sales-promoting customer experience with variable options through simple and efficient solutions. ARTEVO creates trust and is good for business. It has never been so easy to be successful", says Peter Kotzur, Director Marketing REHAU Window Solutions.
With ARTEVO, REHAU Window Solutions is once again showing the markets a system solution that translates global megatrends such as sustainability, digitalisation or urbanisation into sustainable business models. "With ARTEVO, REHAU Window Solutions is taking responsibility for future generations and for our business partners. The revolutionary 360° premium system makes it possible to shape the future more responsibly and sustainably together. All in the spirit of success for our partners and for new options for the future: 'Create Difference. Grow Business'," says Carsten Heuer.
ARTEVO Espresso: Highlights and details at a glance.
Visionary
Inspirational
Productive
Innovative
Unique
Sustainable
Engineering progress
Enhancing lives
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